Legal
Privacy Policy
Effective date: April 17, 2025
Mexico Luxury Properties ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains what information we collect when you visit mexicoluxuryproperties.com, how we use it, and the choices you have. By using our website, you agree to the practices described here.
1. Information We Collect
1.1 Information you provide voluntarily
When you fill out a contact form, request a property consultation, or share your contact details through our AI concierge Sian, we may collect your name, email address, phone number, and any other information you choose to provide. This information is stored in our secure database and used solely to respond to your inquiry and provide real estate advisory services.
1.2 Information collected automatically
When you visit our website, our servers and analytics tools may automatically collect certain technical information, including your IP address, browser type and version, operating system, referring URLs, pages visited, and timestamps. This data is used in aggregate to understand how visitors use our site and to improve performance. We do not use this data to identify you personally.
1.3 Sian chat session data
Sian, our digital concierge, collects anonymous session data — including session duration, number of messages exchanged, and actions taken (such as requesting a call or clicking a quick-action chip) — to measure and improve service quality. Message content is processed by our AI provider (Anthropic) to generate responses and is not retained by Mexico Luxury Properties. No personal identifiers are stored unless you voluntarily share your contact information, which is handled according to this policy.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide real estate advisory services.
- To connect you with one of our licensed real estate advisors when requested.
- To send you property listings, market updates, or other communications you have requested. You may opt out at any time.
- To analyze website usage in aggregate and improve our content, features, and user experience.
- To measure the performance of our AI concierge Sian and improve its responses over time.
- To comply with applicable legal obligations.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
3. AI Processing and Third-Party Providers
Our AI concierge Sian is powered by large language model technology provided by Anthropic, PBC (San Francisco, CA, USA). When you send a message to Sian, the content of that message is transmitted to Anthropic's API to generate a response. Anthropic processes this data in accordance with its own privacy policy and API usage terms. Mexico Luxury Properties does not store the content of your conversations with Sian beyond the duration of your active session.
We encourage you to review Anthropic's Privacy Policy for details on how they handle data submitted through their API.
4. Cookies and Similar Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze site traffic. Cookies are small text files stored on your device. You can control cookie settings through your browser preferences; however, disabling certain cookies may affect the functionality of the site.
We use the following types of cookies:
- Essential cookies: Required for the website to function correctly, including session management and security.
- Analytics cookies: Used to understand how visitors interact with our site in aggregate. No personal identifiers are associated with this data.
- Preference cookies: Used to remember your settings and choices across visits.
5. Data Retention
We retain personal information you provide (name, email, phone number) for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Anonymous session data from Sian interactions is retained for up to 24 months for analytics purposes and then deleted or anonymized. You may request deletion of your personal data at any time by contacting us at [email protected].
6. Data Security
We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted connections (HTTPS/TLS), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
Depending on your jurisdiction, you may have the following rights with respect to your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to certain legal exceptions.
- Opt-out: Unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
- Portability: Request a machine-readable copy of your personal data where technically feasible.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
8. International Data Transfers
Mexico Luxury Properties operates from Mexico. If you are located in the European Union, United States, Canada, or another jurisdiction, please be aware that your information may be transferred to and processed in Mexico and the United States (for AI processing via Anthropic). We take appropriate steps to ensure that such transfers comply with applicable data protection laws.
9. Third-Party Links
Our website may contain links to third-party websites, including property developer sites, scheduling tools (Calendly), and social media platforms. We are not responsible for the privacy practices of those websites and encourage you to review their respective privacy policies before providing any personal information.
10. Children's Privacy
Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us: